{"product_id":"positioning-the-battle-for-your-mind-how-to-be-seen-and-heard-in-the-overcrowded-marketplace","title":"Positioning: The Battle for Your Mind - How to Be Seen and Heard in the Overcrowded Marketplace","description":"\u003cp\u003ePOSITIONING\u003c\/p\u003e\n\u003cp\u003eThe concept that sparked a revolution in advertising is the principle that can revolutionize your life.\u003c\/p\u003e\n\u003cp\u003eWith it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. This is the book that shows you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to use Madison Avenue techniques to win the war for your prospect's mind\u003c\/li\u003e\n\u003cli\u003eHow to find and use the competition's weakest link and build your strategy around it\u003c\/li\u003e\n\u003cli\u003eHow to reposition a strong competitor and create a weak spot\u003c\/li\u003e\n\u003cli\u003eHow to use your present position to its best advantage\u003c\/li\u003e\n\u003cli\u003eHow and how not to choose a name for your product\u003c\/li\u003e\n\u003cli\u003eWhy-and when-less is more\u003c\/li\u003e\n\u003cli\u003eHow recent trends affect your positioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\"One of the most important communication books I've ever read. I recommend it highly!\"\u003c\/p\u003e\n\u003cp\u003e-Spencer Johnson, M.D., co-author of \u003cem\u003eThe One Minute Manager\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBook is in good pre-loved condition.\u003c\/em\u003e\u003c\/p\u003e","brand":"Book, Line, and Syncer","offers":[{"title":"Default Title","offer_id":49030305153194,"sku":null,"price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/1443\/5754\/files\/Positioning.jpg?v=1786387273","url":"https:\/\/booklineandsyncer.com\/products\/positioning-the-battle-for-your-mind-how-to-be-seen-and-heard-in-the-overcrowded-marketplace","provider":"Book, Line, and Syncer","version":"1.0","type":"link"}