Positioning: The Battle for Your Mind - How to Be Seen and Heard in the Overcrowded Marketplace

POSITIONING

The concept that sparked a revolution in advertising is the principle that can revolutionize your life.

With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. This is the book that shows you:

• How to use Madison Avenue techniques to win the war for your prospect's mind
• How to find and use the competition's weakest link and build your strategy around it
• How to reposition a strong competitor and create a weak spot
• How to use your present position to its best advantage
• How and how not to choose a name for your product
• Why-and when-less is more
• How recent trends affect your positioning.

"One of the most important communication books I've ever read. I recommend it highly!"

-Spencer Johnson, M.D., co-author of The One Minute Manager

Book is in good pre-loved condition.